Delivering a Cohesive Customer Experience with Workfront Fusion™

Marketing programming is complex in today’s era of digital transformation, causing leading brands to re-think their organizational design, in-house agency models, mix of external service providers, processes—and how technology supports them in delivering customer experiences. This session details the business case for integrating key technologies in the marketing stack with Workfront Fusion™. Persona-driven use cases, coupled with Zee Jay Digital’s best-practice implementation strategies, provide a practical approach to achieving ROI from your technology investments.