Fender Snapshot

by Kyna Baker
, 1 min read

AT A
GLANCE

Fender Snapshot thumbnail

Fender Musical Instruments Corporation

Manufacturing

www.fender.com

Scottsdale, Arizona

CHALLENGES

  • Inefficient project tracking 
  • Poor collaboration 
  • Lost assets 

BENEFITS

  • 2-hour per day time savings 
  • 30–40% less time spent in meetings for 6 creative team members 
  • Complete project visibility, improving productivity and accountability 
  • Faster decisions and less rework 
  • Creative asset control and on-demand delivery

Fender Strikes a Chord with Marketing Operations, Automating Project, Approval, and Asset Management with Workfront

Workfront solves for the full scope of project management needs. It’s so adaptable that any business group can easily customize and use it.” - Jenna Shiba, Sr. Marketing Operations Manager, Fender