Accenture Interactive

We help the world’s leading brands transform their customer experiences across the entire customer journey through our connected offerings in design, marketing, content and commerce.

Overview

Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. We are experienced at helping marketers address the following challenges as so you can focus on delivering the personalized, omnichannel customer experiences required to maintain relevance:

  • Operationalize a more integrated customer experience across channels
  • Improve speed-to-market for marketing assets/campaigns in an environment with multiple handoffs with many different groups
  • Reduce the cost of marketing operations/content development
  • Embed tighter controls on content review (e.g., compliance-related or top-secret product launch)

accenture interactive partner

Work Smarter with Marketing Resource Management 

Delivering the personalized, omnichannel customer experiences necessary to maintain relevance today requires marketing organizations to work ‘smarter’ by optimizing ‘ways of working,’ automating business processes, and investing in the right set of enabling tools… this acceleration of marketing through process optimization and technology enablement is what we call Marketing Resource Management (MRM).

Marketing Resource Management (MRM) allows marketing organizations to work ‘smarter’ by enabling improved:

  • Marketing Tactical Planning & Budgeting
  • Demand & Capacity Management
  • Integrated Marketing Project Management
  • Content Review & Approval
  • Digital Asset Management
  • Collaboration

 

Optimize Your Marketing Planning & Execution 

Accenture capabilities across strategy, consulting, digital, technology and operations allows us to uniquely offer comprehensive, 360-degree customer-focused business solutions and value including:

  • Enable visibility and decision-making for integrated campaigns
  • Enable more disciplined forecasting and demand management
  • Drive improved consistency/quality and mitigate risk through process rigor, security, and transparency
  • Streamline, automate, and govern workflow approvals/decision points
  • Improve efficiency and accelerate speed-to-market of marketing campaigns/tactics
  • Establish operational metrics to measure and improve performance

Put our design, commerce, content, and marketing experience to work creating the best customer experiences for your organization:

  • 15 years experience helping our clients create the best customers experiences on the planet
  • 36,000+ Accenture professional dedicated globally to digital services
  • 7,400+ AI engagements and 1,800+ AI clients

 

Accelerate the Value of Workfront

Workfront and Accenture have formed an alliance to help clients accelerate and sustain the value of managing work with Workfront. Accenture Interactive understands how to leverage the value of Workfront with our content and marketing services for controlling of all aspects of your portfolio for complete visibility and management of work. We can help you:

  • Design and implement new operating models to help clients transform
  • Drive process improvement and new ways of working to reduce bottlenecks and embed accountability
  • Drive tool adoption and value realization
  • Deliver marketing and content services at scale on Workfront platform

 

Request More Info

Contact: Kelly Larkin

Email: [email protected] 

URL:  accenture.com/us-en/interactive-index

AT-A-GLANCE

Workfront Certified Consultants On Staff
Workfront Fusion Capable

 

Key Resources: 

Accenture Accolades:

Key Vertical/Industry Expertise: 

Accenture Interactive works with:  

  • 10 of the top 10 global pharmaceutical companies
  • 9 of the top 10 global consumer goods and services companies
  • 9 of the top 10 global automotive companies
  • 8 of the top 10 global retailers
  • 9 of the top 10 global telecoms companies
  • 7 of the top 10 global banks

Global Footprint:

Accenture Interactive has 40+ digital hubs, studios, innovation centers and centers of excellence around the world including::  

  • Asia Pacific
  • Europe, Middle East & Africa
  • Latin America
  • North America