Transformation at work.
Capability Source
AT-A-GLANCE
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Marketing digital transformation.
Our passion lies in the design and delivery of modern and personalized marketing experiences. We leverage strategic relationships to develop integrated solutions with the latest and greatest technology. Where needed functionality does not exist, we invent new technology. We use a special mix of experience, innovation, industry best practice, business architecture, change management and software engineering to deliver exceptional marketing outcomes.
Our target market encompasses those who represent the key interests of the CMO in US-based Fortune 1000 companies that also engage in global marketing relationships.
Capable hands.
We have delivered more than 100 Workfront marketing digital transformation solutions for large enterprises, realizing more than $1 million in annual cost savings while increasing marketing capacity by over 30%.
The Capability Source approach.
Digital transformation is not a one-step software implementation, but a comprehensive and coordinated effort. We assess and capture the current state of business operations across four areas - People, Process, technology, and Information - as pivots for digital enterprise success.
Improvement in on-time marketing delivery.
Reduction in creative content production cycle time.
Reduction in recurring annual marketing costs.
Unique differentiators.
- Deep Marketing Knowledge and Experience
- Risk and Compliance Focus No Limits Integration
- Fully Custom User Interface Design and Applications
- ADKAR-Based Change Management
- Pre-Built Marketing Adoption Accelerators
Extend Workfront with CS Connect.
- Desire: A custom user experience.
- Need: Eliminate costly, manual labor.
- Need: More time for creative and less time on busy work and task management, approvals and reporting.
- Solution: CS Connect.
CS Connect pre-built accelerators.
- Agency Cost Optimizer
- Brief and Presentation Document Generator
- Compliance Submission and Response Manager
- Creative Rework Tracker
- Custom Job Code Generator
- Digital Asset Uploader
- Digital Asset Expiration Manager
- Marketing Approvals Generator
- Marketing Cost Estimator
- Marketing Plan Optimizer
- New and Recurring Campaign Generator
- New and Recurring Job Generator
- Staffing Assignment Generator
Automate Manual Tasks
Reduce project setup, data entry, rework and reporting labor costs by up to 40% while providing a personalized user experience that is up to 300% more efficient than standard, one-size-fits-all SaaS functionality.
Drive MarTech Adoption
Gain 90% marketing digital technology adoption within three months and reduce creative development cost by 22% using ADKAR-based change management techniques.
Protect Your Budget
Make better annual marketing planning and budget decisions using modern budgeting methods to align marketing strategy with desired business outcomes.
Streamline Compliance
Cut compliance burden for training, review and audit up to 40%, while increasing compliance readiness and aligning marketing and compliance to be better together.
Align Marketing Stakeholders
Focus on creating advocates within the company who are essential in protecting the marketing budget – either when negotiating at the annual corporate budgeting table or responding to unplanned market conditions.
Tailor User Experience
Provide a comprehensive, highly personalized user experience on top of the Workfront work management engine.
Turning marketing critics into advocates.
In the quest for marketing digital transformation, an important pillar is often overlooked or neglected: cross-functional marketing alignment with strategic business partners like sales, finance, compliance, IT and agencies.
CapabilitySource designs solutions that allow marketers to confidently convey how marketing contributes to corporate revenue, supports sales conversions, improves compliance without limiting creativity and peacefully develops a shared MarTech roadmap and technology spend agenda.
Streamline marketing compliance.
We can help reduce labor costs related to Marketing Compliance activities by up to 50% and eliminate compliance bottlenecks in your content creation process.
Traditional approaches to ensure Marketing, Sales and Service Communications Compliance at all levels are falling short. Increases in content volumes and uses are overloading both content creators and content reviewers. Content creators need a better...
Transform the way you work.
Partner with CapabilitySource to lighten the operational burden so you can get back to driving marketing results through creativity & innovation. You can have confidence that your marketing strategy is supported by affordable, modern digital technology, empowered through effective business operations and tightly aligned with business stakeholders.
Acceleration and scalability.
CapabilitySource applies targeted performance accelerators that reflect thousands of hours of learning and adapting to the challenges of marketing digital transformation. It is our best practices secret sauce – and we use it to overcome technical gaps, confront user adoption challenges and ensure deep integration across the enterprise.
Want to learn more about Workfront?
Talk with our sales team today to learn why enterprise companies choose Workfront.