Zee Jay Digital
A boutique alternative to large consulting firms, Zee Jay Digital helps corporate marketing organizations and in-house agencies go beyond just “doing” digital marketing, instead offering a model to structure, operate and compete in a digital world. We transform marketing’s organizational design—and the orchestration of work across internal and external teams—to achieve personalized customer experiences at scale.
As a Workfront partner, Zee Jay Digital provides marketing financial management, organizational design, agile coaching and process improvement services to leading brands.
Our consultants have the extensive experience needed to unify marketing disciplines—blending organization, marketing, technology and financial strategies into vision and execution that enhances the customer journey.
The Zee Jay Digital transformation methodology encompasses the following:
- Design the marketing operating model and determine organizational structure.
- Create strategic and campaign planning process models—including budgeting, procure-to-pay and resource allocation—that encourage efficiency and creativity.
- Define agile processes that help marketing be more fluid, responsive, and collaborative.
- Determine execution strategies needed to engage customers, including organizational alignment and technology design.
Leveraging our Workfront partnership to deliver more value
As a Workfront Network Partner, Zee Jay Digital aligns its marketing transformation consulting services with Workfront’s marketing project management software to help marketing leaders address the operational challenges of marketing in the digital age.
Zee Jay Digital also defines tailored processes for the marketing work management platform that meet the unique needs of marketing organizations.
In addition, we provide the Workfront implementation and training services that assure on-time, on-budget deployment, and solution adoption.
Zee Jay Digital helps clients maximize the benefits of the Workfront single, central Project Portfolio Management (PPM) solution:
- Enhance productivity and boost team member satisfaction
- Improve visibility and decision-making
- Streamline approvals and avoid rework
- Improve collaboration
- Consolidate data and assets
- Eliminate information silos
- Increase work quality
- Meet deadlines
- Avoid scope creep
- Foster creativity
By partnering with Workfront, Zee Jay is empowering the marketing organizations we serve, equipping knowledge workers to capitalize on today’s digital marketing opportunities.
Learn more about:
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Contact: Eric Rotkow
Email: [email protected]
- Freedom Within a Framework: A CMO’s Guide to Transformation
- Marketing Transformation Blog
- Zee Jay Digital News + Press
Key Use Case Expertise:
- Optimize marketing organizational structure for efficient operations and stronger competitive position
- Design budgeting and planning, and procure-to-pay process for complex marketing organizations
- Orchestrate work strategically between and among internal and external teams to maximize resource utilization
- Define digital work processes to bring product ideas, creative work and content to market quickly
- Enable fast, collaborative review and approval of digital work for quality and consistency
- Achieve personalized customer experiences at scale
Key Vertical/Industry Expertise:
- Financial services
- Life sciences
- North America