Cella's 2017 In-House Creative Industry Report Webinar




Cella, in partnership with Workfront, is excited to announce that the Cella 2017 In-House Creative Industry Report has arrived! Join Vice President of Cella, Jackie Schaffer, and Nick Scholz of Workfront, as they present key takeaways from the 2017 survey, as well as provide analysis of data points that are particularly salient for project management amongst In-House Creative (IHC) and Marketing groups.

The 2017 In-House Creative Industry Report consists of more than 100 questions, specifically designed to provide operational insights, highlight best practices and remain a source of validation and direction for in-house creative leaders. With over 375 respondents, the survey’s breadth of topics and observations is unmatched! If you wonder what other IHCs are doing and how your team measures up, you won’t want to miss this!

  • Learn key insights about how many hours creatives are working
  • Get actionable data on how to keep your best people
  • Understand the expanding role of operations managers
  • Discover how other teams are balancing digital and traditional demands

About the presenters:

Jackie Schaffer

Vice President | Cella

As Cella’s general manager and vice president, Jackie is responsible for the success of Cella’s end-to-end suite of services including managed in-house agencies, consulting and training solutions—all designed exclusively for the in-house creatively community. Jackie was the original survey designer and analyst for the In-House Creative Industry Report, which Cella, The BOSS and InSource began publishing in 2011. She has spoken at numerous industry events, and her work has been published within many industry resources. Prior to joining Cella, Jackie was the in-house creative leader of an international "mega-sized" team, which she led through an evolution from production studio/print design shop to strategic partner/multi-media studio.

Nick Scholz

Solutions Marketing Manager | Workfront

As Solutions Marketing Manager for Workfront, Nick has helped build the marketing strategy and content for Workfront and their services organization. He loves to help marketing teams find the right methodology, tell the right story, and create content that adds real value for customers. When he’s not busy consuming work chaos, he can be found telling scary stories to his older son, or dancing in the kitchen with his younger one. He also loves writing, spending time with his wife, eating desserts of any kind, and listing things in groups of three.