As a marketer, this past year has been all about the sheer velocity of change. Whether it’s navigating a global pandemic, taking on extra work, or quickly pivoting from carefully laid annual plans, the environment for marketing teams is ever-evolving. To be most effective going forward, the marketing teams that are able to excel at spend management, financial agility, and optimized planning will be the ones that set themselves apart in 2021. In this webinar, we’ll break down the three key areas where marketers can strengthen the relationship between the CMO and the CFO to continue to grow the business at scale.
You’ll hear from Heidi Melin, CMO at Workfront, Erik Larson, EY Americas Digital and Emerging Technology Leader, and Myles Corson, EY Americas Markets Leader for Financial Accounting Advisory Services as they explain why investing in the partnership between marketing and finance is so critical to marketing department success. In this session you’ll learn:
- The metrics that matter to marketing and finance and how to shift your focus
- The importance of proper investment management
- How to best calculate customer value and build financial acumen