ON-DEMAND

5 Attributes of High-Performing Marketing Teams

Marketers know their ability to think and act creatively enables them to do great work and contribute a high-level of value to their organizations. Then why does it seem to be a daily struggle to manage workloads, filter through requests and organize projects and stakeholders to be able to find the time to focus on their most important skill--creativity? How can marketing leaders elevate their teams out of the madness and into the creative flow they crave? What steps can marketing teams take to bridge the gap between what marketers were hired to do, and what they actually spend their time doing?

In this webinar, join Heidi Melin, CMO of Workfront, and Jennifer Johnson, Director of Global Marketing Programs at Informatica as they share five attributes of high-performing marketing teams. Using Workfront’s own experience helping marketing teams transform the way they work, combined with new findings from Workfront’s Global Marketing Report, you’ll learn how your team should be working to be at their best creatively. Among other things, you’ll learn:

- The benefit of a centrally managed work management solution for greater productivity
- How to reclaim more time for creativity
- How to make the best use of technology
- The importance of collaborating in context

Presenters

Heidi Melin headshot

Heidi Melin

Chief Marketing Officer
Workfront
Jennifer Johnson headshot

Jennifer Johnson

Director, Global Marketing Programs
Informatica