Hala Saleh
Author

Hala Saleh

Hala is speaker, entrepreneur, and technologist who transforms organizations and creates real, tangible business results. She is also the president of 27Sprints and the co-founder of Produktivity Box.
Posts by Hala

Project Management 101 Part Four: Fulfillment

How can marketers harness the power of project process to be more efficient and competitive? Last March, project management speaker and expert Hala Saleh joined us for a webinar crash course on the basics of project management for marketers. Here’s what she had to say about the fourth phase of any project. Enjoy! So you’ve prioritized the work. You’ve gotten it done and developed something great that you can’t wait to share with the world. Congratulations! You’ve officially come to the end of your project. So now what? Before you break out the cupcakes, you’ve got one last phase to traverse: Fulfillment. Now comes... Read More


Project Management 101 Part Three: Execution, Reviews & Scope Creep

How can marketers harness the power of project process to be more efficient and competitive? Last March, project management speaker and expert Hala Saleh joined us for a webinar crash course on the basics of project management for marketers. Here’s what she had to say about the third phase of any project. Enjoy! Now that we’re in the execution phase, it’s finally time to get work done. Assignments are being fulfilled. Your project is crawling, slowly but surely, toward completion. It’s like you’ve been stuck winding through mountain roads for three hours and now you’re finally opening up onto a nice... Read More


Project Management 101 Part Two: Planning to Succeed

If you fail to plan, you plan to fail. It’s one of my favorite quotes. Unfortunately, it’s not unheard of in marketing. Most of us, regardless of whether we are in marketing or not, end up just kind of picking up work and doing it. Once we receive a work request (see my first post in this series “Project Management 101 Part One: Managing Requests Like a Pro”), we tend to skip the planning phase and just go right to execution, which is a shame. After all, it’s the planning phase that gets you thinking, asking critical questions, and having discussions and... Read More


Project Management 101 Part One: Managing Requests Like a Pro

What is project process? And how can marketers harness the power of project process to be more efficient and competitive? Last month, project management speaker and expert Hala Saleh joined us for a webinar crash course on the basics of project management for marketers. Here’s what she had to say about the first phase of any project. Enjoy! Marketing teams are starting to get more serious about planning, managing, and executing projects in a way that maximizes that value delivery. We start to see a lot of parallels not only in building products, but also in doing marketing activities. Once... Read More