Marcus Varner
Author

Marcus Varner

Over the last nine years, Marcus Varner has worked in every type of content—from writing to video production to design. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront.
Posts by Marcus

How Bad Structure Kills Creativity, Productivity and Morale

As part of our "Structure Grows Creativity" project, we asked marketing thought leaders to give us their take on the ongoing "Structure vs. Creativity" debate. This is what Ted Rubin, speaker, strategist, and CMO at Brand Innovators, had to say... For years there has been an ongoing debate about how successful companies are run. How do you balance the need more innovation and creativity in the workplace with structure and control? Can you have both, or do you have to sacrifice one for the other? According to Gallup’s State of the American Workplace report, a whopping 52% of employees today are disengaged... Read More


Is Your Team's Creative Structure Due For a Remodel?

As part of our "Structure Grows Creativity" project, we asked marketing thought leaders to give us their take on the ongoing "Structure vs. Creativity" debate. This is what Rachael Herrscher, CEO of TodaysMama.com, had to say... Teams and organizations are full of different people with different brains who excel in different structures. You might love the open office structure (you can see what I think about those via this post entitled “Open-Plan Workspaces are the Work of Satan” but hey, I’m not judging...), your developer who chose to hide in the basement might love the dark and a nice set of headphones... Read More


Structure & Creativity: Can They Coexist?

As part of our "Structure Grows Creativity" project, we asked marketing thought leaders to give us their take on the ongoing "Structure vs. Creativity" debate. This is what Alex Doman, pioneer in child and human brain development, had to say... Creativity remains one of the mysterious processes of the human brain. Neurophysiological studies of creativity have not yet allowed for clear conclusions as to specific neural underpinnings of this complex level of cognition. Generically, it has been argued that the right brain hemisphere is the place of ingenious and inspired expression, yet we must consider a perspective that creativity is truly multifaceted... Read More


Picking the Right Structure for Your Workplace... and For Each Client

As part of our "Structure Grows Creativity" project, we asked marketing thought leaders to give us their take on the ongoing "Structure vs. Creativity" debate. This is what Matt Siltala, founder of Avalaunch Media, had to say... When I think about the relationship between structure and creativity, I tend to think about it in two ways. 1. Creating the right culture is huge in the workplace. You need to have people that LOVE being in the office (at least) 8 hours a day. I remember one of my first "corporate" type jobs in the early 2000s and at first it was amazing. We... Read More


How to Have Structure With Creativity (Without Overdoing It)

As part of our "Structure Grows Creativity" project, we asked marketing thought leaders to give us their take on the ongoing "Structure vs. Creativity" debate. This is what David Lesue, speaker and creative director at Workfront, had to say... Not only can creativity and structure coexist, they absolutely must coexist in order for a creative team to be effective. Don't read that and think that I'm defending the sort of bumbling, over-blown, process-for-the-sake-of-process structure that exists in most corporate environments—I'm not. Structure gets a bad rap primarily because it's so frequently overdone. Creativity thrives when it's couched in just enough process... Read More


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