Marcus Varner
Author

Marcus Varner

Over the last nine years, Marcus Varner has worked in every type of content—from writing to video production to design. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront.
Posts by Marcus

Structure and Creativity: Starting in a Sandbox

As part of our "Structure Grows Creativity" project, we asked marketing thought leaders to give us their take on the ongoing "Structure vs. Creativity" debate. This is what Joe Pulizzi, speaker, author, and founder of the Content Marketing Institute, had to say... The way we've always run our companies, and worked with our staff, is that to truly bring out the most creativity in people, you need to start in a sandbox. This means that some structure is needed. A process is needed. But once that process is defined, we push the team to continually rethink what the sandbox should look... Read More


There is No Creativity Without Confines

As part of our "Structure Grows Creativity" project, we asked marketing thought leaders to give us their take on the ongoing "Structure vs. Creativity" debate. This is what Tripp Crosby, co-creator of the Tripp and Tyler YouTube series, had to say... I’m often confused when I hear someone say “I’m a creative”, because that’s an incomplete thought. A creative what? Painter? Writer? Burglar? By nature creativity only lives within the medium in which it’s applied, and that medium is a form of structure. Even the most abstract painting ever painted was still made within a defined space. With tools that have... Read More


Process Makes Creative Work Doable

As part of our "Structure Grows Creativity" project, we asked marketing thought leaders to give us their take on the ongoing "Structure vs. Creativity" debate. This is what Ann Handley, Chief Content Officer at MarketingProfs, had to say... The writer Andre Dubus (House of Sand and Fog) compared the process of writing as inching your way along a very dark, very long tunnel: you can make out the next few feet in front of you, but you’re not quite certain where you’ll end up or when you’ll get there. That feeling of uncertainty and enormity applies to almost any creative pursuit; it... Read More


The Balance Between Structure & Creativity Requires Compromise

As part of our "Structure Grows Creativity" project, we asked marketing thought leaders to give us their take on the ongoing "Structure vs. Creativity" debate. This is what Jason Falls, author and EVP of Digital Strategy at Experticity, had to say... As a stereotype, creative folks either don’t like structure, or like a certain type of it in their own way. Inevitably, it doesn’t fit into what the non-creative types (I’ll hesitate to call them troglodytes) consider good structure. Hence, a conflict occurs. When the creative set typically gets its first true taste of structure and sees the benefit of it, they’ve... Read More


Slideshare Highlights Dangers of Phone Misuse in the Office, Game of Thrones-Style

Does phone misuse by your co-workers have you on the verge of taking up the sword to restore sanity to your workplace? Workfront's newest Slideshare presentation imagines every office's telephonic struggle through the lens of one of the most popular, addictive series on TV. Game of Phones: Phone Etiquette (and the Lack Thereof) in the Workplace from Workfront So which house do you belong to? Are the office phone equivalent of Cersei Lannister? Whatever house you claim, we could all get a lot more done by cutting down on all forms of work chaos, including office interruptions,... Read More


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