Marcus Varner

Marcus Varner

Over the last nine years, Marcus Varner has worked in every type of content—from writing to video production to design. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront.
Posts by Marcus

Effective Stakeholder Management: 10 Tips for Better Communication

When it comes to stakeholder management, keeping an open and effective line of communication is crucial. A couple of years ago, I stumbled on this list of tips for presenting to stakeholders, which is worth rehashing. Sometimes it seems like a thirty-minute meeting can be over in sixty seconds. Stakeholders sometimes have short attention spans, so if you don’t capture their attention in the first minute or two, they’ll start checking their email and watching the clock or worse—bail on your meeting. Anyone involved in project management work has to deal with sponsors and stakeholders. Having said that, however,... Read More

Understanding Project Cost Management

Marcus Varner
Marcus Varner

To continue my series on the nine project management knowledge areas, I would like to discuss the topic of project cost management. Cost management involves knowing the financial and human resources required to complete a project within an approved budget. The PMBOK describes three areas or processes for effective cost management: Estimating the Costs The first step in cost management is to estimate the costs of each activity in the project. Costs include both human resource and physical resource costs. Because this step often occurs in the planning phase, it is important to understand that the estimated costs are your “best guesses” at... Read More

Project Management Tools: Which Ones Work Best?

Project management is all about managing the processes and activities associated with ensuring the success of any given project that an organization might want to undertake. But of all the project management tools out there, (to see how just how many there are, check out the newest marcom landscape report) how do you determine which one will be the right fit for your organization? A wide variety of project management solutions have been designed to specifically facilitate the management of the various activities and processes involved with project management, including project planning, resource allocation, task management, collaboration, status monitoring and... Read More

4 Ways to Hack Project Management in Outlook

Marcus Varner
Marcus Varner

When using a full blown project management solution is not feasible, sometimes the next best thing is to leverage Outlook as your primary project management tool. The biggest challenge with doing project management in Outlook is overcoming the information overload and inefficiency traps that the email tool can foster. That challenge can be lessened a bit by taking advantage of the following four tips for doing project management in Outlook. 1. Create a Project Management Alias in Outlook It’s easy for project requests, status updates or any type of project communication to get lost among the overwhelming number of emails that show... Read More

IT Project Management for Beginners

Project management plays a significant role in a variety of industries and fields, such as software development, engineering, construction, marketing, research, IT operations and more. So, when we ask “What is IT project management?”, the simple answer is those efforts involved with managing the processes and activities associated with ensuring the success of IT projects or systems management related responsibilities. But it can also include the management of any IT project outside of those types of organizations that deal with IT infrastructure, information systems or computer technology in general. To more fully answer what is at the heart of IT... Read More

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