Marcus Varner

Marcus Varner

Over the last nine years, Marcus Varner has worked in every type of content—from writing to video production to design. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront.
Posts by Marcus

Workfront User Conference Preview: Q&A with Kayla Lamoreaux

With our Leap user conference just a few weeks away, we're offering attendees a few sneak peeks of who and what you'll encounter in sunny Orlando, Florida. Next up, a quick Q&A with presenter and professional services analyst Kayla Lamoreaux. Going into the Leap user conference this year, what are you most excited about? I’m really excited to see customers! There’s nothing like the energy of LEAP—so many great ideas and people sharing them. It’s just a great place with so many great things to see and learn. Can you give us a teaser for what you'll be presenting this year? This year I’m... Read More

Workfront User Conference Preview: Q&A with David Lesue

As most of our customers know, our much-anticipated Leap user conference in sunny Orlando, Florida, is fast approaching. To give attendees a nice teaser, I sat down with Workfront creative director, Agile marketing fanatic, and Leap presenter, David Lesue, for some quick Q&A. Going into the Leap user conference this year, what are you most excited about? Honestly, I'm most excited about hearing Seth Godin speak live. I'm a big fan of his and I can't wait to hear what he has to say (I've never seen him live!). I'm also excited to meet other Agile Marketing people—marketing/creative team leaders who are... Read More

How to Be a Good Team Leader

Learning how to be a good team leader could be the most important skill you master in your career, especially if you aim to climb the corporate ladder. No matter how talented you are in your functional area of expertise, you’ll never rise through the ranks without strong management skills. And yet there isn’t a single, sequential pathway to the top. Good managers come in all shapes and sizes, with varying philosophies about leadership, employee motivation, team building and more. The idea might best be expressed by borrowing a famous quote about motherhood: "There’s no way to be a perfect... Read More

Adobe Integrations From Workfront Help Creative Teams: Q&A with a Workfront Product Manager

Although software integrations are commonplace nowadays, how do the new Adobe integrations play into end-user productivity? Is your software investment extended by integrations? We recently sat down with one of our product managers, Ben Nielsen, to talk about how Workfront’s new integrations help extend the deep investments you have already made in Adobe solutions. Tell us about the new Workfront integrations with Adobe. We recently released a few highly requested integrations with the Adobe Experience Manager (AEM) Assets and the Adobe Creative Cloud platform. Both integrations help standardize workflows and processes for marketing and creative design teams by creating a bridge between... Read More

How to Create a Budget: 9 Steps For Content Managers

So let’s say you’re a content manager, and you're not sure how to create a budget for the coming quarter, which is a problem, since your boss asked you to provide one before the end of the month. If so, you shouldn’t be too surprised. After all, even as ‘content marketing’ is no longer just a synonym for blogging, content marketing budgets have grown to make up a significant part of the typical marketing department’s budget. A 2015 study from IBM and CMO Club found that content creation accounted for 13.3% of the typical marketing budget. Companies that were more... Read More

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