Marcus Varner

Marcus Varner

Over the last nine years, Marcus Varner has worked in every type of content—from writing to video production to design. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront.
Posts by Marcus

Tips for Tracking Ad Hoc Work

In a 1785 Scots poem that’s all but unintelligible to modern speakers of American English, Robert Burns penned the following immortal line: “The best laid schemes o’ mice an’ men gang aft agley.” More than 230 years later, the best laid plans of mice and men still often go awry. Mice, at least, have an excuse. Besides their obvious cognitive disadvantages, the average mouse also lacks access to modern time tracking and project planning software solutions. (The mice of N.I.M.H. are possible exceptions.) So why are human work teams, which have cognitive ability to spare and proven project management principles at their... Read More

5 Secrets of Priority Management

Every January, nearly everyone resolves to get more organized and more productive—to make a concerted effort to focus on what’s most important, both personally and professionally. But if you’re a manager who would like to take advantage of the New Year momentum with your team, this can be tricky. After all, each individual you work with may have an entirely different definition of “important.” Your problem has never been that people are deliberately, knowingly wasting time on unimportant work. No one thinks, “Here’s a task that doesn’t matter at all. I’ll tackle it first!” Your team members certainly have reasons for... Read More

How to Be a Better Manager

Marcus Varner
Marcus Varner

Say you find yourself sitting in front of your boss, and he/she wants to know what your team worked on this month or quarter and what you have planned to work on in the coming month or quarter. If you're a team lead, manager, or director, this is a highly likely scenario. After all, it's exactly the kind of info your boss needs to do his/her job properly. Unfortunately, it's equally likely that you won't be able to give him/her a definitive answer. Although most work managers can give their supervisor an anecdotal snapshot of what their team members did over... Read More

Is Outdated Work Management Stealing Marketers' Time?

You get to the office and hit the ground running by checking your inbox, but there are more emails than you can get to before you run off to your first of many meetings. Some of these emails are productive, and some are definitely a waste of your time. The same could be said for your meetings. You spend an hour or more sitting in a room with other similarly busy people, but somehow half of the time is wasted on tangents, bad jokes, and conversations that two people could've had outside of the meeting. Somewhere in between meetings, you barely... Read More

Managing Remote Employees

In the workplace of the future, pants may no longer be required. As more and more knowledge workers work remotely at least some of the time (telecommuting increased 79.7% from 2005 to 2012), “casual Fridays” are likely to take on a whole new meaning. Sales of fuzzy bunny slippers are expected to surpass dress shoes before the end of the decade.* Seriously, though, statistics (real ones) show that 50% of the U.S. workforce holds a job that is compatible for some telework, while 79% of employees would like to work from home at least part of the time. Other estimates say that... Read More

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