Marcus Varner
Author

Marcus Varner

Over the last nine years, Marcus Varner has worked in every type of content—from writing to video production to design. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront.
Posts by Marcus

Navigating the Marketing Technology Landscape

Marketing technology solutions (aka “martech solutions”) have exploded in recent years, almost doubling from January 2014 to January 2015 alone. Just consider this list of 15 different software categories designed for marketing teams, as published in the 2016 State of Marketing Technology Report from Walker Sands: Ad tech Analytics Competitive analysis/monitoring Content marketing CRM/CXM Database marketing Data management Email marketing Loyalty marketing Marketing automation Mobile marketing Performance and attribution Personaliztion Search marketing Social media marketing According to the report: “As of early 2015, there were almost 1,900 marketing technology companies across 43 different product categories. This number, according to chiefmartech.com, nearly doubled from the year before.” While 44% of marketers consider themselves innovators or early technology adopters,... Read More


Content Planning 2016 Tips: How to Plan For More Time in 2016

Content may be king—but most content marketers probably feel anything but royal. In fact, we probably feel more like those silly court jesters, hired to entertain everyone with our strategies, brightly colored content calendars, dazzling work charts, and inspiring brand stories. (“Say something new, something absolutely new!”) The truth is, content marketers face a barrage of challenges today—whether it’s lack of buy-in from higher-ups or lack of resources. However, lack of time remains one of the biggest barriers to our success. Several studies over the years have highlighted this issue. According to the LinkedIn Technology Marketing Community, for example, 51... Read More


Baby Boomers vs. Millennials

As if there weren’t enough tension already between Millennials and Baby Boomers, our recent State of Enterprise Work report shows a big gap between how these generations view each other vs. how they view themselves. In a survey of 617 individuals who work at large enterprises (500+ employees), we asked each generation to rank themselves and each other in 12 key areas, from “hardest workers” to “biggest roadblocks.” (Now we’re kind of wishing we had asked who would win in a cage fight, who are the best drivers, and who has the best taste in music. Maybe next year.) Wondering which generation... Read More


A Day in the Life of an IT Project Manager

Juggling resources, deadlines, deliverables, and priorities to ensure projects align with a company’s business strategy. Interfacing with stakeholders. Delivering on milestones when C-level executives may have unrealistic expectations. Welcome to the life of an IT project manager, a.k.a. organizer, cheerleader, interim referee, world-class juggler, and part-time circus clown (in his or her mind). It’s a fast-paced, obstacle-filled, and, at times, thankless job. But somebody’s got to do it—and that “somebody” is Abdul-Malik Muhaimin, who has spent the last ten years working for companies like Flipagram and Fandango in L.A.’s Silicon Beach and Xerox in Arizona. “There are two major challenges that I have experienced... Read More


Workplace Communication Tips for More Effective Status Meetings

Ah, the dreaded status meeting. That unfruitful, monotonous, redundant, relentless beast that inspires brief bursts of productivity directly before the meeting (so team members have something to report on), but that often results in a dozen or more highly paid individuals sitting around a conference table recounting, one by one, the tasks they accomplished last week. So much for forward momentum. Why do status meetings have such a bad rap? The reasons are many, but primary among them is the fact that most team members are juggling more than one project at any given time. If each of those projects... Read More


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