I do a LOT. I’ve written five books in five years. I give keynote speeches all over the world. A packed consulting schedule requires me to be efficient and at the top of my game each week. I prepare course materials and teach at the graduate level at Rutgers University. I run my own business. I’ve written at least two blog posts a week for eight years, plus creating The Marketing Companion podcast and a host of other content properties … like this one! I also take time out to have fun – I love almost any kind of outdoor activity. And quite frequently, I’m asked how in... Read More
A few months ago, marketing consultant, and speaker Mark Schaefer joined us for a webinar on the future of marketing. We’ve compiled the highlights of his presentation in this post, which includes some mind-expanding nuggets from Mark's new book The Content Code. Enjoy! How content marketing is changing We are now in what I call the Third Digital Epoch. The First Digital Epoch was just the Internet. And the priority for our businesses back in those days was just to have a presence. Once we had a presence, we had to be found. And so businesses turned their resources and their... Read More
Like what you see? Subscribe to receive notifications every time we publish a new productivity-boosting post!