Mark Schaefer

Mark Schaefer

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-basedSchaefer Marketing Solutions. He specializes in social media training and clients include both start-ups and global brands such as IBM, AT&T, Johnson & Johnson, adidas, and the UK government.
Posts by Mark

Mark Schaefer's Guide to Unprecedented Personal Productivity

I do a LOT. I’ve written five books in five years. I give keynote speeches all over the world. A packed consulting schedule requires me to be efficient and at the top of my game each week. I prepare course materials and teach at the graduate level at Rutgers University. I run my own business. I’ve written at least two blog posts a week for eight years, plus creating The Marketing Companion podcast and a host of other content properties … like this one! I also take time out to have fun – I love almost any kind of outdoor activity. And quite frequently, I’m asked how in... Read More

Content Marketing Trends

A few months ago, marketing consultant, and speaker Mark Schaefer joined us for a webinar on the future of marketing. We’ve compiled the highlights of his presentation in this post, which includes some mind-expanding nuggets from Mark's new book The Content Code. Enjoy! How content marketing is changing We are now in what I call the Third Digital Epoch. The First Digital Epoch was just the Internet. And the priority for our businesses back in those days was just to have a presence. Once we had a presence, we had to be found. And so businesses turned their resources and their... Read More