Natalie Ward

Natalie Ward

Posts by Natalie

Marketing Operations 101

Technology is continually changing the world we live in. Take a look at ways we now communicate. In just the last few years, we have seen an explosion of ways we share information. We express ourselves in a screenshot or share our thoughts in 140 characters or less. Hello, Snapchat and Twitter. It’s reported that there are 340 million tweets every day. Communication has become more transparent and efficient—and in some ways (with all the self-publishing going on) keeps us all accountable for what we say and do. Very similar to this evolution in communication, the marketing world we live in is... Read More

Help Your Agency Succeed at Client Engagement

There seems to be a collective belief that with commitment to a loyal relationship we resign ourselves to limited options, loss of excitement, and close the door to new opportunity—but when it comes to your agency’s clients, you may not realize the benefits and profitability of any effort you make to engage and retain your current clients. There is a common tendency to focus more on acquisition than retention, even though it can cost up to 7x more to get that new business. A recent article notes that a 2% increase in customer retention can decrease costs by 10% and... Read More

Successful Agency Project Management

Agency life can be as frenzied as your daily commute. For a project manager, it’s a crazy balancing act of creating work that makes clients happy, keeping projects profitable, and employee turnover rates low. But it doesn’t have to be that way. When handling clients and the tasks that drive your agency’s bottom line, successful project management plays a critical role. A centralized leader that manages priorities and oversees collaboration will provide much-needed order across the agency. These benefits lead to a happier team, increased efficiency and more revenue potential. Read on for four tips for successful project management that can keep... Read More

How to Increase Profit Margins at Your Agency

Natalie Ward
Natalie Ward

Agency life is more chaotic than ever. The complex balance of offering fresh, award-winning work delivered to your clients on time can leave you wondering if other agencies are able to run efficiently or if your profit margins are the only ones left behind. Each Monday you start with the goal of knowing right where your accounts stand so you can meet looming deadlines, use your resources wisely, and handle more business. Yet after a day of interrupted thoughts and brief stints of actually working, your stressed and over-scheduled creatives pull all-nighters with energy drinks in-hand and struggle to produce innovative... Read More

Agency 2016: Plan for Your Best Business Year Ever

Agency life may be a respected and even glamorous endeavor, but running an agency is also a tough, cutthroat, and often thankless job. Agencies no longer reign supreme; there are new sources of competition, shrinking profits, and the revolving door of talent turnover. In-house agencies are on the rise and many online ads are purchased and sold automatically. These changes have drawn away both clients and creative talent, while placing pricing pressure on agencies by clients of all sizes. The ever-changing digital age presents new agency challenges—but the beginning of a new year can be a great time to energize your... Read More

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