Raechel Duplain
Author

Raechel Duplain

Raechel is a Southern California native with a need for sunshine, a detestation of snow, and a love for fiction, tacos, ridiculous cat memes, and word games. She manages the ideation and creation of all Workfront demand generation content for marketing departments, in-house creative services teams, and agencies—writing about topics related to the creative process and improving creative workflows. When she's not working, she typically spends time pretending like she's going to go for a run.
Posts by Raechel

What's the Difference Between Creative Directors and Creative Leaders?

Since 2007, Mad Men has given the world a front row seat to the life of a creative director. Lead character, Don Draper, makes being a creative director look easy—even glamorous. And though Draper seems to gain respect from his team due to his natural creative genius, they generally tend to fear and despise him as a person. Personally, I think Don Draper is a great example of how a creative director can be a fantastic director, but a terrible leader. Andrew Lincoln, creative director at Crispin Porter & Bogusky, describes being a creative director in these words: "Basically,... Read More


Time Tracking for Creative Teams: Four Ways to Do it Successfully

The first thing that usually comes to mind when we think about time tracking (besides, “Oh please, God, no!”) is that it’s for interns, part-time employees, and freelancers. But looking at the bigger picture, it’s not hard to realize that time tracking isn’t just some lowly practice for those that aren’t on salary, it’s actually the lifeblood of most client-based businesses, whether it’s a consulting firm, an accounting office, an ad agency, or even a corporate creative services team—especially if they’re organized as an in-house agency. Time tracking on a creative team might seem out of place, since the employees are... Read More


Chargeback Billing 101: A Model for In-house Creative Teams

Raechel Duplain
Raechel Duplain

In my role at Workfront, I have the opportunity to work with in-house creative teams from all around the world. It’s my job to understand their workflows, their concerns, what’s working, and what’s not working. One of the things I hear a lot from the teams I speak with is that they feel massively overworked and undervalued. In fact, the general feeling I get from most of these teams is that they feel the rest of the company doesn’t understand the value they provide or the amount of work on their plates. This kind of behavior only dampens team morale... Read More


Mastering Creative Briefs: Best Practices for Eliminating Ambiguity

Raechel Duplain
Raechel Duplain

In the creative world, ambiguity is never a good thing. It usually starts innocently, but then dominoes into a catastrophic nightmare of misinformation and unmet expectations. First, a client makes an ambiguous request with a few vague expectations (sometimes these even come in the form of instant messages, sticky notes left on desks, or awkward hallway conversations). The creative team or account manager does their best to interpret the vague details and then everyone gets to work. After hours of labor, the creative team sends the work back to the client for review and watches as the client suddenly unloads... Read More


Stop Doing Fake Work! 5 Best Practices For Creative Teams

Raechel Duplain
Raechel Duplain

We have a little inside joke within our marketing team. Whenever someone complains about not having enough time for their work, we fire back with the phrase, “Creativity. Isn’t it about time?” We laugh at this phrase because it can be interpreted so many different ways; isn’t it about time that we did something creative? Or, isn’t creativity all about time? Anyone who works in a marketing or agency environment knows that you can’t produce quality creative work without sufficient time. In fact, lack of time is our number one complaint. All creatives recognize this, which is why most of us... Read More


1 2 3 4 ... 7