Raechel Duplain
Author

Raechel Duplain

Raechel is a Southern California native with a need for sunshine, a detestation of snow, and a love for fiction, tacos, ridiculous cat memes, and word games. She manages the ideation and creation of all Workfront demand generation content for marketing departments, in-house creative services teams, and agencies—writing about topics related to the creative process and improving creative workflows. When she's not working, she typically spends time pretending like she's going to go for a run.
Posts by Raechel

How to Build Marketing Team Management Structure That Empowers Creatives

Raechel Duplain
Raechel Duplain

Picture for a moment your creative team arriving at the office, anxious to start InDesigning and Photoshopping. They open their computers, log in to their many point solutions (spreadsheets, Google docs, task management apps, etc.) and find a sea of emails, ad hoc work requests, and mandatory status meetings. Thanks to this status quo of marketing team management, by the time they get to sit down and do what they love it’s 1 p.m., or later. A marketing team management study by iStock shows that 23% of creatives spend less than two hours a day doing creative work. Less than two... Read More


The Project Rework War: How to Eliminate Extra Revisions and Keep the Peace with Your Clients

Raechel Duplain
Raechel Duplain

The life of an in-house creative team is fraught with frustrations. Some even painful enough to tweet about. The following is a real tweet from a real victim of project rework found using the hashtag #CreativeProbs.* [caption id="attachment_16212" align="aligncenter" width="337"] Every creative understands this rework nightmare[/caption] Revisions that cause hours of project rework can lead to war Every in-house creative team knows that revisions need to happen. Most teams typically factor in time for two or three rounds, because revisions and feedback help turn a first pass into a world-class finished product. But when two or three rounds turns into hours of project... Read More


Creative Project Management Tips: 2 Ways to Speed Up Your Revision Process

Raechel Duplain
Raechel Duplain

Creative revision processes are like a never-ending cycle of death You gotta love email, right? It’s the best thing since sliced bread! Well, maybe 20 years ago it was. These days, email has become more of a burden than anything else, wreaking havoc on creative work management processes everywhere. The following tweet comes from a real email sufferer found using the hashtag #CreativeProbs.* [caption id="attachment_15947" align="aligncenter" width="333"] We all hate the never-ending cycle of creative revisions.[/caption] Email back-and-forth can waste hours of your day Most creative teams are drowning in emails and spending hours a day just sifting through their inboxes trying to find... Read More


How to Help Your Internal Clients View Your Creative Team as a Strategic Partner

Raechel Duplain
Raechel Duplain

Why don't your internal clients see you as a strategic partner? The life of an in-house creative team is fraught with frustrations—some even painful enough to tweet about. The following tweet comes from a real in-house creative found using the hashtag #CreativeProbs.* [caption id="attachment_15934" align="alignright" width="334"][]1 How can you help clients see you as a strategic partner?[/caption] It’s a struggle, getting clients to view you as a strategic partner and expert in your craft instead of some infinite resource akin to a machine. One of the biggest contributors to this problem is a lack of trust or credibility from your clients. 39% of... Read More


More Creative In Less Time: Do You Have the Project Management Tools to Keep Up?

Raechel Duplain
Raechel Duplain

With smaller budgets, increased workloads, expanded scopes of work, and shorter turnaround times, it's a serious struggle to keep up with an ever-changing workflow for creative project management personnel. And since additional resources don’t grow on trees, marketing teams must find ways to eliminate inefficiencies and improve productivity if they want to avoid burnout. Finding a tool that can reduce work inefficiency is a critical component of achieving success and nowhere is the do-more-with-less mentality more present than when it comes to marketing teams. Many project solutions have a steep learning curve that can further reduce, rather than add to, your... Read More


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