About the presenters


Jay Baer

Author, Speaker, and Founder

Convince & Convert

Jay Baer is a renowned business strategist, keynote speaker and the New York Times bestselling author of four books who travels the world helping businesspeople get and keep more customers. He is the founder of Convince & Convert and has advised with more than 700 companies since 1994, including Caterpillar, Nike, Allstate, and 31 of the FORTUNE 500.


Joe Staples

Chief Marketing Officer


As Chief Marketing Officer for Workfront, Joe leads a best-in-class marketing organization focused on building the Workfront brand and driving awareness, thought-leadership, and demand generation. He brings over 18 years of deep leadership experience as a marketing executive for trailblazing tech enterprises. Prior to Workfront, Joe served as CMO for Interactive Intelligence, where he increased the company’s brand recognition from 6% to over 75%, while helping to transition them from a software provider, to a SaaS leader.


Ann Handley

Author, Speaker, and Chief Content Officer


Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. She speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.


Mark Schaefer

Author, Speaker, and Marketing Consultant

Schaefer Marketing Solutions

Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} — one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.