BBVA Compass Case Study

BBVA Compass


  • Ineffective tools hindered team collaboration
  • Lengthy meetings led to employee underutilization
  • Time-consuming audit process created inefficiencies


  • Regained 20+ hours per week to accomplish work
  • Increased team productivity by 3 hours per week
  • Improved project throughput by 50% per day
  • Meeting 100% of publishing deadlines

Bank web team improves project visibility, streamlines workflows, and accelerates the completion of more than 1,000 projects per year with the Workfront Marketing Work Management solution. Significant reduction in meeting time enables web team members to meet stakeholder deadline demands 100% of the time.

Change is constant in the financial services industry. Rates fluctuate. Offers are altered. Campaigns are launched for credit cards, deposits, mortgages, small businesses, and commercial enterprises. Banks must adapt quickly to stay competitive. BBVA Compass is no exception. Yet because the bank’s web team received requests and collaborated via email and spreadsheets, it continually pressed to meet important publishing dates. When the web team looked for a better way to manage its work, BBVA Compass discovered Workfront. Now Workfront Marketing Work Cloud provides requestors and web team employees with real-time project visibility that saves time and meets business needs.

BBVA Compass is a Sunbelt-based financial institution that operates 672 branches across Texas, Alabama, Arizona, California, Florida, Colorado and New Mexico, and commercial and private client offices throughout the United States. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share. It is a subsidiary of BBVA Compass Bancshares Inc., a wholly owned subsidiary of BBVA. The web team is responsible for all updates to the bank’s online presence in the United States—from simple updates to keep mortgage rates current to quarterly marketing campaigns with multiple landing pages. The web team also supports project requests from the bank’s analytics group.