C_Space, a Consumer Collaboration agency, specializes in gleaning consumer insights for their clients directly from consumers via private online communities and offline events. Part of their success hinges on their ability to on-board and acclimate collaborative consumers into these communities in order to deliver impact to their clients.
Feeling the need for greater visibility into their work efforts, C_Space dedicated resources to nding
and implementing a dynamic project and resource management application. This application would
need to facilitate the scaling of their business. Marcia Gallicchio, Director of CORE Resource and Project Management, was chosen to lead this effort, reviewing their processes, challenges, and inefficiencies and define the requirements for their ideal tool.