Case Study

C3 Case Study

The largest family and kids-focused marketing firm in the U.S. standardizes processes, creates efficiencies, and expands collaboration using the Workfront Work Management solution. 

What does an already profitable marketing agency do to become even more successful? At C3, the answer is to push boundaries. The agency is extending its creative advantage with technology, using Workfront to automate and improve the way the team communicates to solve problems, collaborates to inspire ideas, manages to build program timelines, and tracks projects to develop products that families love. 

Restaurants often provide children with free toys or menus and crayons as dining incentives. Behind the scenes, C3 (Creative Consumer Concepts) creates those emotional bonds. For 30 years, C3 has helped restaurants passionately communicate and promote their brands to families and children through research-based recommendations and masterful design expertly conceived and flawlessly executed.

CHALLENGES

  • Disparate processes and tools
  •  Manual routing and reporting
  •  Lack of project visibility

BENEFITS

  • ROI equates to one average salary for a year
  •  75% reduction in routing time 
  • 50% reduction in approval time 
  • 25% efficiency gain in project set up 
  • 100% visibility 
  • More productive meetings

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