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Agency


Adobe Integrations From Workfront Help Creative Teams: Q&A with a Workfront Product Manager

Although software integrations are commonplace nowadays, how do the new Adobe integrations play into end-user productivity? Is your software investment extended by integrations? We recently sat down with one of our product managers, Ben Nielsen, to talk about how Workfront’s new integrations help extend the deep investments you have already made in Adobe solutions. Tell us about the new Workfront integrations with Adobe. We recently released a few highly requested integrations with the Adobe Experience Manager (AEM) Assets and the Adobe Creative Cloud platform. Both integrations help standardize workflows and processes for marketing and creative design teams by creating a bridge between... Read More


9 Current Marketing Trends

As 2015 winds down, we marketers are already thinking at least 6 months into the New Year. As we wait for the calendar to catch up with our plans, let’s review a few of the current marketing trends that are going strong and are likely to strengthen in the coming year. Here are my nine top picks: 1. Video Content I don't think it’s an exaggeration to say that video is the future of content marketing. Cisco predicts that by 2019, video will comprise 80 percent of all consumer internet traffic—up from 64 percent in 2014. Video is more engaging than written content, it’s... Read More


Help Your Agency Succeed at Client Engagement

There seems to be a collective belief that with commitment to a loyal relationship we resign ourselves to limited options, loss of excitement, and close the door to new opportunity—but when it comes to your agency’s clients, you may not realize the benefits and profitability of any effort you make to engage and retain your current clients. There is a common tendency to focus more on acquisition than retention, even though it can cost up to 7x more to get that new business. A recent article notes that a 2% increase in customer retention can decrease costs by 10% and... Read More


Successful Agency Project Management

Agency life can be as frenzied as your daily commute. For a project manager, it’s a crazy balancing act of creating work that makes clients happy, keeping projects profitable, and employee turnover rates low. But it doesn’t have to be that way. When handling clients and the tasks that drive your agency’s bottom line, successful project management plays a critical role. A centralized leader that manages priorities and oversees collaboration will provide much-needed order across the agency. These benefits lead to a happier team, increased efficiency and more revenue potential. Read on for four tips for successful project management that can keep... Read More


Agency 2016: Plan for Your Best Business Year Ever

Agency life may be a respected and even glamorous endeavor, but running an agency is also a tough, cutthroat, and often thankless job. Agencies no longer reign supreme; there are new sources of competition, shrinking profits, and the revolving door of talent turnover. In-house agencies are on the rise and many online ads are purchased and sold automatically. These changes have drawn away both clients and creative talent, while placing pricing pressure on agencies by clients of all sizes. The ever-changing digital age presents new agency challenges—but the beginning of a new year can be a great time to energize your... Read More