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Why Email and Spreadsheets Rock (and Why So-Called Work Management Solutions Can Suck It)

On May 11, I finally reached my boiling point. That was the day I happened upon Robert Oscanyan’s weblog posting “Disadvantages of Email and Spreadsheets.” Given that Oscanyan works for Workfront, notorious purveyor of so-called “work management solutions,” he was already highly suspect. But it’s really his comments—in their shockingly glib shortsightedness— about email and spreadsheets that really got my blood boiling. Convinced of their superiority on this point—and in the “spirit of healthy discourse”—Workfront has unwisely allowed me this weblog posting to rebut Oscanyan’s comments. (And I’m sure this has nothing to do with promoting the upcoming webinar debate between Oscanyan... Read More

Workfront-Adobe Integration is a Big Win for Creative Teams

Working with a dozen browser tabs and applications open, endlessly toggling back and forth among them, is not the most efficient way to get things done. Not only does it slow down your computer, it can also tax your mental focus. Software integration to the rescue. When two companies that provide separate but complementary services decide to team up, everyone wins—especially the customer. And Workfront’s newest integration with Adobe Experience Manager and Creative Cloud is a big win for creative teams. MarketingCloud41, an industry blog that focuses on solutions within Adobe Marketing Cloud, recently reported: “Despite the amazing tools available in... Read More

What are the Different Personality Types Creative Teams Deal With?

One of the joys of working on an in-house creative team is that you get to work with an array of people with different personality types. There’s never a dull moment––amongst the team. The reality of in-house teams, though, is that you can choose your teammates but you can’t choose your clients. This is where working with an array of different personality types becomes a chore not a joy. In-house client personality types range from angelic to insufferable. But sadly, there always seem to be more insufferable clients than angelic ones. Maybe it’s because the rest of the company just doesn’t... Read More

How to Build Teamwork: 45 Tips

How to build teamwork? You’ve had teamwork pounded into your psyche since you were a four-year-old budding soccer phenom. Now that you’re not a soccer star at all, but a concerned office inhabitant, you’re still trying to figure out teamwork—how to build teamwork, how to keep it going when the combined behaviors of your very human team seem determined to derail it. Most likely, you’ve seen teamwork accomplish great things. You’ve probably also seen the lack of it bring failure and shattered relationships in its wake. But can you put your thumb on what exactly creates and sustains great teamwork? Does... Read More

Project Management 101 Part One: Managing Requests Like a Pro

What is project process? And how can marketers harness the power of project process to be more efficient and competitive? Last month, project management speaker and expert Hala Saleh joined us for a webinar crash course on the basics of project management for marketers. Here’s what she had to say about the first phase of any project. Enjoy! Marketing teams are starting to get more serious about planning, managing, and executing projects in a way that maximizes that value delivery. We start to see a lot of parallels not only in building products, but also in doing marketing activities. Once... Read More

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