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Robert Rose's Marketing Predictions for 2016

What does 2016 hold in store for us marketers? Will we be pounded by another tsunami-sized wave of martech solutions? Will the pace of competition continue to spiral to even greater heights of intensity? What should marketers be doing to pivot to the new year’s challenges and come out victorious? To get a glimpse into upcoming marketing developments in 2016, I sat down with Robert Rose, Chief Strategy Officer at the Content Marketing Institute. He was kind enough to share with us what he’s seeing in the tea leaves for the coming year: What will everybody be talking about going into 2016?... Read More


Marketing Predictions 2016: 3 Thought Leaders Weigh In

If you’re like us, dear marketer, you’ve probably been in planning mode since October, already living mentally in 2016. Now the rest of the world has finally caught up with you. Yes, it’s true. The year 2016 has arrived and with it a new crop of challenges and opportunities for marketers. But while hindsight is always 20/20—we can all name something in 2015 we should’ve seen coming a mile away—our future isn’t so clear. So what challenges and opportunities can marketers look forward to this year? Luckily, we have access to thought leaders who tend to be pretty great at calling trends... Read More


How to Create Project Request Forms

Whether you receive your project requests in the form of last-minute phone calls, IMs, hallway conversations, emails, meeting shout-outs or some other form of interruption, they make pretty much everyone absolutely cringe. Especially when they come with very few details and very little thought (and at 4:50 p.m.). That’s usually due to a complete lack of process, something you can easily fix. It all begins with a great request form. Every request form should be tailored to the kind of work you’re doing—from help desks to web design and everything between—and the processes in your company. Following are a few... Read More


5 Tips for Effective Meetings

Despite our groans and gripes, meetings are a necessity in virtually every business. In fact, even with so many other communication options like IM, email, texting, etc., 68% of enterprise workers still rely on planned, face-to-face meetings to communicate with other departments, groups and teams within their company. But, for many companies, things have simply gotten out of hand. Meeting mayhem has turned otherwise efficient, productive organizations into black holes where hours mysteriously begin to disappear as soon as someone sends an invite. The too-many-meetings burden brings productivity to a crawl, so much so that employees now say meetings are the... Read More


5 Secrets of Priority Management

Every January, nearly everyone resolves to get more organized and more productive—to make a concerted effort to focus on what’s most important, both personally and professionally. But if you’re a manager who would like to take advantage of the New Year momentum with your team, this can be tricky. After all, each individual you work with may have an entirely different definition of “important.” Your problem has never been that people are deliberately, knowingly wasting time on unimportant work. No one thinks, “Here’s a task that doesn’t matter at all. I’ll tackle it first!” Your team members certainly have reasons for... Read More


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