Showing posts from category:


When to Say No at Work

Isn’t it strange how the word ‘no’ is just two little letters, but arguably the most difficult word to say? It ranks right up there with “I’m sorry” on the hard-to-say scale—as though by saying either we are somehow admitting defeat. It seems society has trained us to be “yes men” (and women), even at our own expense. And that’s especially true in the workplace. Of course, we all want to be helpful. We all want to be recognized by our peers and supervisors as team players who are so adept at task management that we can say “yes” to every... Read More

Is Outdated Work Management Stealing Marketers' Time?

You get to the office and hit the ground running by checking your inbox, but there are more emails than you can get to before you run off to your first of many meetings. Some of these emails are productive, and some are definitely a waste of your time. The same could be said for your meetings. You spend an hour or more sitting in a room with other similarly busy people, but somehow half of the time is wasted on tangents, bad jokes, and conversations that two people could've had outside of the meeting. Somewhere in between meetings, you barely... Read More

Managing Remote Employees

In the workplace of the future, pants may no longer be required. As more and more knowledge workers work remotely at least some of the time (telecommuting increased 79.7% from 2005 to 2012), “casual Fridays” are likely to take on a whole new meaning. Sales of fuzzy bunny slippers are expected to surpass dress shoes before the end of the decade.* Seriously, though, statistics (real ones) show that 50% of the U.S. workforce holds a job that is compatible for some telework, while 79% of employees would like to work from home at least part of the time. Other estimates say that... Read More

Video: Understanding the Workplace Generation Gap

Joe Staples
Joe Staples

Work parties can be a great time to bring your marketing team together. They can also be a time when the generation gap in the workplace can really start to show. In our 2015 State of Marketing Work Report, we gave marketers a set of attributes and asked them to match them against the different generations in their office. Here's what they had to say: 41% of marketers said Baby Boomers had the strongest work ethic. Unfortunately, they also said they were the biggest road blocks, least creative, and least technically competent. Millennials were rated as the most creative and most tech savvy.... Read More

Building a Content Marketing Plan & Template for 2016

It happens to all content marketers at some point. You are putting the finishing touches on a white paper hours before your deadline, when suddenly, the figurative fire alarm starts to ring. It’s your coworker, glancing over your shoulder at the computer screen. “Has the vendor approved this yet?” she asks. Your stomach drops. You realize that you completely forgot this crucial step in the approvals process. How did this happen? After all, you were following your content marketing plan. Isn’t it supposed to remove surprises and guesswork from your content creation process? Yes and no. A content marketing plan may... Read More

1 ... 3 4 5 6 7 ... 16