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How to Use Agile for Marketing Project Management

As part of our "Greatest Hits" series, we bring you articles by our executives that have appeared in other publications across the Web. For your enjoyment, this week we present "A Beginner's Guide to Agile for Marketing Teams," which was written by Workfront CMO Bryan Nielson and originally appeared on Business2Community. If you're thinking of using Agile methodology in your marketing project management, you're going to want to read this. Marketers & the Agile Methodology If you’ve been halfway tapped into the marketing zeitgeist lately, you’ve seen this phrase: Agile marketing. Everybody’s talking about it as the “next thing in marketing.” It even... Read More

Zions Bancorp Shares Workfront Success with Gartner Audience

Zions Bancorp may just be the biggest organization you’ve never heard of. This “collection of great banks” centered in the western United States has more than 11,000 employees, $51 billion in assets, and 5,500 locations. Given these kinds of figures—and the complexity that comes with being a financial institution—it’s no surprise that the amount of data they manage is staggering. Such was the experience Vern Phipps, Release Manager of the Enterprise Data Warehouse at Zions Bancorp, shared in a well-attended session at the recent Gartner PPM and IT Governance Summit in National Harbor, Maryland. In fact, the Enterprise Data Warehouse (EDW)... Read More

3 Project Management Lessons from U.S. History

Shelbi Gomez
Shelbi Gomez

Recently we’ve highlighted project management disasters in our recent Project Management Hall of Shame infographic—but what about successes? The feats that teams are capable of when they get project management right are nearly limitless. With Independence Day around the corner here in the United States, I thought it appropriate to dig into our history for examples of projects that set the bar in how to complete a project efficiently and successfully. 1. The Golden Gate Bridge How to connect the headlands of Marin County and the budding city of San Francisco was a question that plagued the Bay Area’s brightest minds from... Read More

How Email Contributes to the Illusion of Productivity Email is a bottomless pit where productivity goes to die. [caption id="attachment_8973" align="alignright" width="355"] The bottomless pit of email[/caption] Don’t believe me? Consider this example: It’s common in the workplace to hear the phrase, “Let me email that to you again so it’s at the top of your list,” from a coworker who needs something from you. The problem with this phrase is that email won’t be at the top of your inbox list for long. Your current top priority might not be their top priority and, even if you do see the email, it... Read More

10 Thank You Notes From Your Marketing Creative Team from Workfront In-house creative teams have an often thankless job. Based on requests that come to them in every medium, they’re charged with organizing and coming up with brilliant, original, clutter-piercing material quarter after quarter. While they’re juggling all that, they also have to absorb the ad hoc grenades thrown their way—requests for Sales team t-shirt designs, an exec’s kid’s birthday party decorations, that sort of thing. And they handle it all with grace and skill. But even the most seasoned creative team has a few... Read More

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