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Transparency


How to Prioritize Your Work: 4 Steps

At one point in your career or another, you’ve probably asked yourself, “How to prioritize my work?” Don’t worry… you’re not alone. We’ve all stared at a mile-long, “due today” task list with no idea where to even start. Then comes the head-scratching. How to prioritize all of those to-do’s in a logical, meaningful way? Yes, you could just plow right into that pile, overcoming your workload with sheer grit and ferocity. And you could also guarantee yourself a weekend in the office as the pile wins again. If you value your work-life balance and your sanity, prioritization needs to happen,... Read More


How to Create a Budget: 9 Steps For Content Managers

So let’s say you’re a content manager, and you're not sure how to create a budget for the coming quarter, which is a problem, since your boss asked you to provide one before the end of the month. If so, you shouldn’t be too surprised. After all, even as ‘content marketing’ is no longer just a synonym for blogging, content marketing budgets have grown to make up a significant part of the typical marketing department’s budget. A 2015 study from IBM and CMO Club found that content creation accounted for 13.3% of the typical marketing budget. Companies that were more... Read More


Secrets of a Social Media Manager

Managing multiple social media accounts is a lot of fun, but that fun can come with a lot of stress. Over the years, I have managed the social marketing for multiple brands. For much of that time, I was the “lone wolf”—the only one responsible for the concepts as well as gathering, storing and sharing the content where appropriate. I think management could see that my “social marketing team of one” wasn’t the only department struggling to manage the massive amounts work and collateral being dumped all over the server. It wasn’t uncommon to open up an excel document that was... Read More


What is the Best Project Management Software for PR Teams?

I often get blank stares when I tell people I am a public relations professional because many have no idea what public relations means, let alone what I actually do. The Public Relations Society of America (PRSA) defines it this way: “Public relations is a strategic communications process that builds mutually beneficial relationships between organization and their publics.” In my experience, public relations (PR) activities are typically done in-house through your marketing or communications team, or are outsourced to an agency. Whether done in-house or through an agency, a PR professional’s core responsibility is to build relationships with a target... Read More


3 Productivity Hacks for Creative Teams

“Less is more,” Uncle Joe always used to say; but did Uncle Joe really think that one through? What about battery life, sleep, and common sense? As much as I respected Uncle Joe, I’m going to challenge him and contend that less is not always more, especially when it comes to visibility on a creative team. Perhaps less visibility is the norm, but it’s not the ideal. Workfront conducted a survey last year revealing that more than half of marketers and office workers rank “a lack of communication and visibility” among their greatest challenges. Here’s why visibility usually suffers so much... Read More


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