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Secrets of a Social Media Manager

Managing multiple social media accounts is a lot of fun, but that fun can come with a lot of stress. Over the years, I have managed the social marketing for multiple brands. For much of that time, I was the “lone wolf”—the only one responsible for the concepts as well as gathering, storing and sharing the content where appropriate. I think management could see that my “social marketing team of one” wasn’t the only department struggling to manage the massive amounts work and collateral being dumped all over the server. It wasn’t uncommon to open up an excel document that was... Read More

Tips for Tracking Ad Hoc Work

In a 1785 Scots poem that’s all but unintelligible to modern speakers of American English, Robert Burns penned the following immortal line: “The best laid schemes o’ mice an’ men gang aft agley.” More than 230 years later, the best laid plans of mice and men still often go awry. Mice, at least, have an excuse. Besides their obvious cognitive disadvantages, the average mouse also lacks access to modern time tracking and project planning software solutions. (The mice of N.I.M.H. are possible exceptions.) So why are human work teams, which have cognitive ability to spare and proven project management principles at their... Read More

Content Planning 2016 Tips: How to Plan For More Time in 2016

Content may be king—but most content marketers probably feel anything but royal. In fact, we probably feel more like those silly court jesters, hired to entertain everyone with our strategies, brightly colored content calendars, dazzling work charts, and inspiring brand stories. (“Say something new, something absolutely new!”) The truth is, content marketers face a barrage of challenges today—whether it’s lack of buy-in from higher-ups or lack of resources. However, lack of time remains one of the biggest barriers to our success. Several studies over the years have highlighted this issue. According to the LinkedIn Technology Marketing Community, for example, 51... Read More

Cloud-Based SaaS Delivers Better Support and Lower Expenses: Aberdeen Group Study

Work teams have a way of getting stuck on the old standby work software. Unfortunately, this means that many teams continue trying to coordinate the work they do in on-premise solutions that aren't the best at keeping data current or accessible to the group as a whole. Up until now, these solutions have hung onto their dominance because 1) they've already paid for them, 2) their teams are already trained on them, and 3) the potential for failed adoption of another tool scares them away from trying anything else - including the cloud-based SaaS solutions that could cure many of... Read More

Driving Organizational Performance at LEAP 2015: Q&A With Simplus CEO Ryan Westwood

Marcus Varner
Marcus Varner

LEAP 2015 is only days away, and it’s looking to bring together many of the top minds in work management. One of those top minds is Ryan Westwood, co-founder and CEO of Simplus, formerly known as Outbox Systems. We had a chance to catch up with Ryan and get a preview of his involvement in LEAP 2015. 1. For those who are unfamiliar with Simplus, can you tell us a little about it? We believe that every great business has a story to tell. The Simplus story begins with the idea that something powerful doesn’t have to be complicated. We looked at... Read More

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