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Work & Project Management


Project Management 101 Part Four: Fulfillment

How can marketers harness the power of project process to be more efficient and competitive? Last March, project management speaker and expert Hala Saleh joined us for a webinar crash course on the basics of project management for marketers. Here’s what she had to say about the fourth phase of any project. Enjoy! So you’ve prioritized the work. You’ve gotten it done and developed something great that you can’t wait to share with the world. Congratulations! You’ve officially come to the end of your project. So now what? Before you break out the cupcakes, you’ve got one last phase to traverse: Fulfillment. Now comes... Read More


Project Management 101 Part Three: Execution, Reviews & Scope Creep

How can marketers harness the power of project process to be more efficient and competitive? Last March, project management speaker and expert Hala Saleh joined us for a webinar crash course on the basics of project management for marketers. Here’s what she had to say about the third phase of any project. Enjoy! Now that we’re in the execution phase, it’s finally time to get work done. Assignments are being fulfilled. Your project is crawling, slowly but surely, toward completion. It’s like you’ve been stuck winding through mountain roads for three hours and now you’re finally opening up onto a nice... Read More


Agile Marketing Survey: 5 Findings that Took Us By Surprise

Agile marketing. Everybody is talking about it. But despite all the claims and questions around Agile, so much of how marketers are using work management methodologies has remained shrouded in mystery. Earlier this year, for instance, we knew that many of our customers were using Agile—or at least, elements of it—to successfully organize and execute their work and get campaigns out faster. But we wanted to know more, like: Exactly how many marketers use Agile to manage their work? What other methodologies are marketers using to manage work? What makes some marketing teams pass on Agile while others embrace it? To get the answers... Read More


Work Organization: 5 Things Keeping You From Getting Your Stuff Together

Throughout my career, I’ve known many superhumans. They have it all: never miss a deadline, show up early to every meeting, constant awards and adoration from the boss...all with a thriving personal life and excellent eating habits. They consistently tell me the same thing—they accomplish what they do because they organize every aspect of their life (one even had spreadsheets to ensure he spent enough quality time with his children). While superhuman status seems unachievable some days, it doesn’t take a lot of change to get there—you just have to overcome common work habits and environmental factors that sabotage organization. Following are... Read More


11 Gantt Chart Questions Answered

Have you heard of something called a “Gantt chart,” but you’re not exactly sure what it is or how it can help you? You’re not alone. To be honest, most people have little more than a vague understanding of the wonders of the Gantt chart—unless they’re lucky enough to be deeply immersed in project management processes and terminology. For the rest of us, who are just trying to manage our work better without having to catalogue the proper names of every chart and graph we use, there is still great value in getting acquainted with project management basics. And one of... Read More


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