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Work & Project Management

Tips for Tracking Ad Hoc Work

In a 1785 Scots poem that’s all but unintelligible to modern speakers of American English, Robert Burns penned the following immortal line: “The best laid schemes o’ mice an’ men gang aft agley.” More than 230 years later, the best laid plans of mice and men still often go awry. Mice, at least, have an excuse. Besides their obvious cognitive disadvantages, the average mouse also lacks access to modern time tracking and project planning software solutions. (The mice of N.I.M.H. are possible exceptions.) So why are human work teams, which have cognitive ability to spare and proven project management principles at their... Read More

New Year, New Goals: Solving Your Agency Challenges in 2016

Agency life may be a respected and even glamorous endeavor, but running an agency is also a tough, cutthroat, and often thankless job. Agencies no longer reign supreme; there are new sources of competition, shrinking profits, and the revolving door of talent turnover. In-house agencies are on the rise and many online ads are purchased and sold automatically. These changes have drawn away both clients and creative talent, while placing pricing pressure on agencies by clients of all sizes. The ever-changing digital age presents new agency challenges—but the beginning of a new year can be a great time to energize... Read More

How to Find the Best Content Marketing Tools for 2016

Demand for engaging content is on the rise across multiple industries: 76% of B2B content marketers and 80% of B2C content marketers are expecting to produce even more content in 2016 compared to last year, according to the Content Marketing Institute. That may or may not be comforting to you as you take a running inventory of your team’s time, workflow and resources for 2016. You might even begin to wonder if you can realistically produce the quality and quantity of content that will keep your readers and followers engaged in the New Year — with the same content marketing tools... Read More

Marketing Operations 101

Technology is continually changing the world we live in. Take a look at ways we now communicate. In just the last few years, we have seen an explosion of ways we share information. We express ourselves in a screenshot or share our thoughts in 140 characters or less. Hello, Snapchat and Twitter. It’s reported that there are 340 million tweets every day. Communication has become more transparent and efficient—and in some ways (with all the self-publishing going on) keeps us all accountable for what we say and do. Very similar to this evolution in communication, the marketing world we live in is... Read More

Content Planning 2016 Tips: How to Plan For More Time in 2016

Content may be king—but most content marketers probably feel anything but royal. In fact, we probably feel more like those silly court jesters, hired to entertain everyone with our strategies, brightly colored content calendars, dazzling work charts, and inspiring brand stories. (“Say something new, something absolutely new!”) The truth is, content marketers face a barrage of challenges today—whether it’s lack of buy-in from higher-ups or lack of resources. However, lack of time remains one of the biggest barriers to our success. Several studies over the years have highlighted this issue. According to the LinkedIn Technology Marketing Community, for example, 51... Read More

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