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Work & Project Management


3 Things We Learned From Content Marketers at CM World

Shelbi Gomez
Shelbi Gomez

Once a year some of the best and brightest in the field of content marketing converge to the Content Marketing World conference to learn from leading marketers from around the world. This year the conference brought in over 3,000 content marketers and Workfront was right there in the thick of it all to ask what some of the biggest productivity challenges are for content marketers. Some of the answers might surprise you, and others might leave you feeling somewhat sad. Here are 3 of the results that really stood out to me: 1. Email must die: 38% of content marketers stated... Read More


3 Universal Principles of Project Management

Whether you’re an official project manager or an accidental one, nearly everyone who works in a professional setting is being called upon to understand and apply project management principles these days. This month, we’re reaching out to three project management professionals and asking them six universal questions, in hopes of uncovering the underlying principles of successful project management, no matter what specific process or methodology is used. This week, we welcome Trevor K. Nelson, president of Nelson Project Consulting. What are the universal steps that comprise an ideal project management process? That’s easy: Plan, Do, Check, Act. Nobody's been able to improve on Deming's... Read More


4 Essential Project Management Steps

Whether you’re an official project manager or you just play one on tv, it’s becoming more and more essential for nearly everyone to able to understand and apply project management principles in the modern business environment. This month, we’re reaching out to three project management professionals and asking them six universal questions, in hopes of uncovering the underlying principles of successful project management, no matter what specific process or methodology you embrace. This week, we welcome Robert Kelly, the co-founder of #PMchat and managing partner of project-management consultancy KPS. What are the universal project management steps that comprise an ideal process? I would... Read More


5 Marketing Solutions for In-House Creative Teams

Technology in the workplace has continually transformed the corporate world with each new advance — from typewriters to touchscreens, hard drives to Google Drive, WordPerfect to Wordpress. Each advance, each new app or website or “iDevice,” promises to solve a new pain or drive workflow efficiency; but despite all of technology’s progress, businesses still struggle to keep their processes efficient. Specifically, the struggle lies in transparency. A recent survey report of marketers and office workers in the UK showed that work-related stress stems from a lack of communication and visibility into the work done by others on the team. In-house creative... Read More


Video Blog: How to Beat Stress on Marketing Teams

TRANSCRIPT Joe Staples: Marketers carry a big workload when it comes to the success of a business. And along with that workload comes a lot of stress on marketing teams. In a recent study produced by Workfront, results showed that over half the marketing respondents claimed to be stressed and 25% reported being overly stressed or stressed to the max. Over 50% of marketers stated that figuring out how to juggle all their work to get it done in a 40-hour week was one of the top things that made them dread their jobs the most. Fifty-five percent said that the top... Read More


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