The Mind of the CMO - A Workfront/Edison Research Study

The mind of a CMO

Have you ever wondered what marketing executives are thinking? Whether you're a campaign manager, a graphic designer, a content creator, or a CMO yourself, the decisions that top-level marketers are making in 2018 will have a significant effect on your day-to-day work.

  • What are CMOs biggest challenges in 2018?
  • What frustrates them?
  • Where do they see opportunities, and what technology are they planning to use to seize those opportunities?
  • How is the role of hiring and digitization initiatives affecting strategic choices?
  • How are departments measuring success, and how many top leaders don't know if they're measuring at all? 

The research study, created in partnership with Edison Research, answers these questions and many more using survey data from marketing executives in a variety of companies and industries.