The corporate world is a jungle. It's dense, difficult to navigate, and competitive. Marketing executives who struggle to prove the value of marketing internally may feel pressured by the CEO to lead a marketing team that can deliver more marketing projects, faster, without sacrificing quality.
As the CMO, you need the ability to demonstrate value—beyond lead generation—to avoid being viewed as irrelevant, ineffective, or unproductive. But you also need the tools, skills, and knowledge that will help you improve the internal perception of your marketing organization.
Join Jay Baer, President of Convince & Convert Media, and Gary Clinger, VP of Marketing at Workfront, to learn 5 ways CMOs can prove that their marketing team is:
- Crucial to the business
- Doing more than creating swag
- Able to execute with speed, creativity, and quality
- A valuable, strategic partner to other business units
Business Strategist and New York Times best-selling author
Convince and Convert
Vice President, Marketing