Conquer The Corporate Jungle: 5 Ways CMOs Can Prove Value
- Crucial to the business
- Doing more than creating swag
- Able to execute with speed, creativity, and quality
- A valuable, strategic partner to other business units
About the presenters:
President and CEO | Convince & Convert
Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies, and was recently inducted into the Word of Mouth Marketing Hall of Fame. He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to gain an unfair competitive advantage. A New York Times best-selling author of five books, Jay is also the host of the acclaimed Social Pros podcast. He’s also an avid tequila collector, and a certified barbecue judge.
Vice President, Marketing | Workfront
Gary Clinger has over 20 years of experience managing marketing campaigns for enterprise software companies. He is passionate about creative marketing that creates genuine conversations with existing and potential customers. In his current role, Gary leads the Solutions Marketing and Field Marketing teams in developing marketing strategy and tactics for Workfront. Prior to Workfront, Gary held marketing leadership roles at Novell and NetIQ.