Creating a Process That Works

Creating a Process That Works

A Marketing Guide to Blending Waterfall and Agile

While both Agile and Waterfall exist on two different dimensions of the work management world, both need to exist in the same space. Both offer great benefits and work for a variety of projects. Many marketing teams prefer Agile methodologies, but executives need to make high-level plans using more traditional, Waterfall measures. Understanding the differences and strengths between the two sides allow for:

  • Successful culture alignment
  • Effective metrics reporting
  • Increased visibility and productivity