Creative Directors Aren't Creative

The role of creative director is coveted among many creatives. And with good reason. According to The State of the Creative Director Report based on a 2016 survey conducted by Workfront and Mighty Guides, creative directors have a lot of good things going for them.

But, the results of the survey show one particularly ironic finding: creative directors don't actually spend much of their day being creative. This infographic explores the reasons behind the creative director's paradox.