Case Study

Esri Customer Story

With Workfront, our Marketing Division has greater visibility, process transparency, and accelerated speed of execution. As a result of this efficiency, we are now able to focus and advance our core marketing objectives that are most important to our business. — Marianna Kantor, Chief Marketing Officer, Esri

The marketing division supports the entire organization as they work to get their ground-breaking software in new industries and companies. Using Workfront to manage work across the 16 teams in the marketing division is helping them move quickly, work intelligently, get things done right, and efficiently collaborate across teams.

CHALLENGES

  • 16 teams in the marketing division
  • Desire to expand and grow the business through a digital transformation
  • Need to scale processes

BENEFITS

  • Consolidated 74 request systems into one streamlined marketing operational system of record.
  • 2 weeks to 1.5 hours: The reduction in print collateral approval time using the Workfront for Outlook Integration.
  • 16 hours saved per week by standardizing legal review of localized assets in Workfront. 

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