Marketing and advertising is a complex and fast-changing world. We know that. Being agile and swift to respond to change is essential. A recent global report from the Economist Business Intelligence Unit suggested that nearly all (90%) of senior executive believe that an organisation’s ability to anticipate and respond to forces affecting business is critical for success.
The world of marketing is under pressure. It’s traditional long-hours, hard-working, hard-playing culture is under scrutiny from a new generation who have different expectations. It’s time for the industry to take notice. Can it be agile enough to cope with the change its workforce expects and so attract and retain the best talent? Or is it in a spiral, a talent drain that’s going to cause long-term damage? How can you become more agile by being, well, more human?
In this webinar we explore…
- Modern workplace expectations in terms of work-life balance, flexibility, corporate responsibility
- How to engage and retain talented, creative employees in a traditionally transient industry
- A fully-integrated agency who’s placed talent retention at the top of its agenda
- The software that helps make your business more efficient and a better place to work
Chairman, Communications and Insight
Creston Plc and Creston Unlimited
Established in 2001, Creston Unlimited is a marketing communications group delivering a range of digital technology-based marketing solutions to blue-chip global clients, with unlimited thinking at our core. Through their award-winning companies, clients gain access to a diverse and complementary range of integrated technology, brand and consultancy services: from advertising and PR, through social and digital marketing to the latest research, insight and tech innovation. Creston’s Unlimited offer brings individuals and agencies together and unlocks the power of the collective to drive competitive advantage and growth for clients.
Business Consultant and Personal, Team and Culture Change Mentor,
Vicky is a business consultant and personal, team and culture change mentor. Her passion for HumanSmart Workplace innovation stems from her own experiences and work with people and organisations for whom the current models are not creating the best outcomes, attracting or retaining the best talent, or delivering positive impact to the brand or bottom line: “Working on the principles of Arianna Huffington’s ‘Third Metric of success’, ‘wellbeing’ would seem to be the key to shared success, mutual wins and reciprocity of interest – crafting ‘future fit’ organisations with true, heart and mind-felt innovation is an exciting and overdue opportunity for people and organisations.” Vicky brings over 15 years' experience partnering clients in business model, people, organisational, brand and systems innovation and measurement. Vicky currently lectures on Behaviour Change, Personal Sustainability and Authentic Leadership at Cambridge – Programme for Sustainability Leadership. Vicky’s client engagements have included DEFRA, Anthesis Consulting Group. Capita Plc, Emap and Reuters. Orange, Camelot, BMW and KLM.
Senior GTM Director
Senior Content Manager & Social Media Editor
My experience in film, television, features writing, marketing and public relations spans 20 years. My early career led me into film and television, where I worked as a producer and programme editor both here in the UK and abroad. The subjects of my documentaries always had a humanitarian leaning and can be found in the German national film archive. As a producer, I worked across a broad range of programmes, including the ITN and Channel 5 flagship news programmes and BBC1’s Kilroy. As a freelance features editor and writer, I have worked for publications such as The Times, Countrylife, Horse and Hound, Families in Business and Countryside Magazine amongst many others. Alongside this, I became an Account Director at Cow PR, a much feted consumer public relations company, where I headed up accounts such as Heinz, Vauxhall cars, The Flower Council of Holland and More Th>n insurance. I managed several teams and communicated with clients and the media at the highest levels. My work included pitching for new business, organising complex PR stunts, managing budgets of various sizes and leading sell-ins. I covered maternity leave at the Institute of Practitioners in Advertising as Senior Press Office for 7 months. In that time I helped launch President, Ian Priest's agenda as well as helping to gain record coverage for two IPA Bellwether reports on Marketing Spend. In October 2013, I moved to Haymarket and after two promotions in as many years, I am currently Senior Content Manager & Social Media Ediotr on Content Labs.