FCB Global Instance of Workfront Improves Agency Network’s Operational Efficiency
Teams across more than a dozen business units maximize utilization while eliminating thousands of hours of administrative time annually using Workfront as a central platform for project planning, task assignment, and resource management.
Only a handful of marketing agencies can boast more than 100 years of successful client campaigns. FCB (Foote, Cone & Belding) has been changing popular culture since 1873, launching award-winning advertising and marketing programs for brand-name clients across industries. FCB deployed Workfront globally to standardize and streamline agency processes and enable employees across its worldwide network to focus more on client work and less on nonvalue-add administrative tasks.
Now FCB teams across 13 business units are using the cloud-based Workfront work management solution to gain project visibility and eliminate manual processes, increasing staff productivity and billable hours.