Content marketing is a key element to all marketing campaigns. However, to do it well requires solid alignment to company strategy, flexible, yet efficient workflows, and iterative processes to allow your team to produce and execute the right content at the right time. It’s easy to get mired in poor planning processes, slow approval processes and chaotic collaboration if you’re not using proven methods. In this webinar, join Patrick Haywood, Sr. Manager of Content Operations at Poly, and Melissa Harvey, Sr. Product Marketing Manager, Workfront, as they share four best practices that Poly has implemented to streamline their content marketing operation. Join and learn:
- How to best plan work and manage requests with internal and external stakeholders
- The right workflows to implement to more quickly execute
- The importance of an effective calendar strategy for better visibility
- The power of integrating critical systems
Sr. Manager of Content Operations at Poly
Patrick Haywood is a senior marketing professional with 12 years-experience designing, implementing and managing creative/production operations solutions. He is passionate about customer success, is cross-functionally-minded, and prides himself on constantly working to build consensus. He is an effective people manager comfortable leading teams through complex and dynamic environments. Patrick thoroughly enjoys being a father and lives with his family of 5 in Santa Cruz, CA. In his spare time he enjoys DIY house projects, and surfing.
Sr. Product Marketing Manager at Workfront, an Adobe company
As the Senior Product Marketing Manager for Workfront’s Marketing solution, Melissa’s role is to tell the story of how Workfront benefits marketing and creative users as their marketing system of record. Prior to joining Workfront, Melissa served as product marketing manager at Shutterstock, leading go-to-market launches and driving product strategy. Melissa also worked in various marketing functions at Verizon, where she was responsible for B2B and B2C go-to-market execution. In Melissa’s free time she enjoys spending time with friends, yoga, and is an avid reader.