Digitization has completely transformed the way marketing teams operate. From the way digital content is distributed to the way brands connect with customers, digital transformation has helped companies become more relevant, operate more efficiently, and produce amazing work. But even with its benefits, digitization has contributed to the chaos marketing teams face every day.
What many marketers may not realize is that project management alone won’t solve their problems. What they need is an operational system of record (OSR) at the center of all work. A number of essential components must be considered when choosing an OSR. This guide will help you to make the most informed choice.