ON-DEMAND

How to Design and Build the Ideal Martech Stack

Nearly 70% of marketing operations professionals say they’re using so many tools it actually makes their jobs more complicated -- when the whole point of adding technology is to optimize and streamline marketing.

To be truly efficient, marketing operations teams need a solid strategy for crafting and connecting their ideal martech stack. At the same time, you have to consider the needs of your entire marketing department, including connecting teams, eliminating inefficiencies, automating workflows and providing a single source of truth. Easy, right?

Join Workfront for this live webinar as we share six, simple steps to build a martech stack that can help your marketing department work more effectively, amp up your efficiency and improve collaboration.

Attend this webinar and learn:

> The process for designing an enterprise-grade martech stack
> How to refine, optimize and evaluate your tech stack to support organizational goals
> How to map your current martech tools to your workflow to achieve your ideal state
> The secret to integrating key systems to form a single source for truth

Presenters

Jason Widup

Vice President, Search Marketing & Operations
Workfront

Ashley Blanchard

Sr. Marketing Integrations Manager
Workfront