Adapting to Changing Market Forces: How to Iteratively Plan and Prioritize Work

Due to rapidly shifting market forces, more and more companies are transitioning to remote work. We might be tempted to think that using video conferencing and messaging tools are enough to help us achieve effective "remote working" but collaboration at scale demands processes and technology that can keep teams focused, aligned and engaged while allowing for quick changes to programs, budget spend and key initiatives, often without much warning. When the market shifts, and your current plans are no longer relevant, how do you quickly pivot spend, strategy and marketing programs to address the changing market?

­­In this webinar, Workfront VP of Product Marketing, Erica Gunn will discuss how businesses in today's constantly evolving market need to develop and implement programs and technology to enable greater flexibility and better access to the right data to make smart decisions in times that are often uncertain.

You'll learn:­
­- The importance of allocating budget to priorities, especially when your plan needs to rapidly shift
­- The need to efficiently plan and prioritize work­
- The importance of visibility into work and who's doing what, when
­- How to future proof your work planning and execution processes by being more iterative

Work Boldly: Adapting to Changing Market Forces


Erica Gunn headshot

Erica Gunn

VP, Product Marketing