Case Study

Illumina Case Study

Illumina Partners with Workfont Services to Ensure Best Practices Deployment of New Work Management Solution

Partnership accelerated transition from a legacy system to the Workfront solution and ensures that leading biotech company has complete visibility across integrated marketing projects.

Ease of use, workflow, and reporting challenges with an existing marketing resource-management solution led Illumina to search for a system replacement. To address the current and future needs of strategic and execution roles across marketing, the company established an internal employee task force supported by a steering committee of high-level directors.

The task force oversaw the requirements gathering, selection, training, implementation, and ongoing troubleshooting of a new work management solution. The team selected Workfront and incorporated best-practice implementation strategies to provide complete visibility into integrated campaign projects, improve cross-functional collaboration, and increase project reporting capabilities.

CHALLENGES

  • Transitioning to Agile marketing
  • Time-consuming, manual request queue
  • Reactive processes

BENEFITS

  • Complete work 20–25% faster
  • 50% fewer status meetings
  • 25% reduction in rework

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