Case Study

Kids II Case Study

Product development, sales, marketing, and IT staff experience time savings, predictability, and productivity boosts from Workfront.

Time to market can mean the difference between break-even and blockbuster products in highly competitive industries such as retail. That’s why baby and infant product company leader, Kids II® continually evaluates and improves its product development and delivery processes. To remediate inconsistencies in project visibility across employees and teams, the company deployed Workfront enterprise-wide and estimates the work management solution has improved efficiency by 50% across the organization.

Kids II, Inc. develops industry-changing product innovations for families across the globe. Its brand portfolio includes Bright StartsTM, IngenuityTM, Baby EinsteinTM and OballTM. Headquartered in Atlanta, Kids II has 14 global offices on 6 continents, serving customers in more than 72 countries.


  • Overcoming system and process silos
  • Eliminating confusion about task assignments
  • Reducing time in meetings


  • 50% efficiency increase
  • 90% reduction in IT email
  • 80% administrative time savings
  • 70% reduction in marketing project iterations
  • 50% reduction in meeting time
  • Improved predictability and greater confidence in IT
  • Consistent reporting

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