Case Study

Kiwibank Case Study

Kiwibank Automates Marketing Asset Management and Project Request, Approval, and Reporting Processes with Workfront

New Zealand bank deploys Workfront Marketing Work Management solution with Workfront Digital Proofing and Workfront Digital Asset Management to save time and money. 

Fast-growing institutions experience more of everything—projects, stakeholders, requirements, locations, and compliance checks—yet successfully addressing the needs of additional people, places, and things can be challenging. As Kiwibank expanded across New Zealand, the bank sought to overcome efficiency obstacles by streamlining and automating traditional processes. Kiwibank deployed three Workfront solutions to standardize marketing asset and project management as well as reporting and approvals—all of which are leading to better communication, project visibility, compliance, and asset accessibility.

Kiwibank’s core businesses are personal banking (e.g., home loans, personal loans, credit cards, savings accounts, etc.), business banking (e.g., lending, investments, merchant services, insurance, etc.), and wealth services. Headquartered in Wellington, the bank has more than 2,000 employees and 150 branches across New Zealand. 


  • Inconsistent project tracking and reporting
  • Costly asset retrieval
  • Manual, paper-based approval processes


  • Complete visibility through the Workfront Marketing Work Management solution
  • Improved e ciency using Workfront Digital Proofing 
  • Greater asset control and lower costs with the Workfront DAM

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