Marketing Has Changed. Don’t Be Left Behind

by Workfront Admin
, 1 min read

DOWNLOAD
WHITEPAPER

Marketing Has Changed. Don’t Be Left Behind

The workforce is evolving to be more collaborative, distributed, and autonomous than ever. Read this whitepaper and learn how you can support the needs and expectations of today’s dynamic marketing teams.

Quit trying to manage today’s teams like it’s the 1950s. Marketing teams work on a combination of ad-hoc requests and various repeatable tasks; therefore, the “assembly line” style of work management has never worked for them. Every campaign is unique, each with vastly different creative and marketing elements, so traditional approaches to project management simply don’t work.

In order for marketing teams to successfully reach their goals, team leaders need to adapt the way their team interacts with all the work they do to get real collaboration, engagement, alignment, and productivity.

Read this whitepaper and learn best practices for evolving with the following changes:

  • People are more social and collaborative
  • Teams are more distributed
  • Technology drives marketing teams
  • The workforce is more autonomous than ever
  • People are motivated by more than just money

This whitepaper will show you how to create team and organizational atmospheres of autonomy, trust, collaboration, and recognition so you can keep up with the today’s evolved marketing workforce.

Get the whitepaper now.

"Rapid developments in technology have empowered the workforce to adopt new ways of working. We’re already experiencing the benefits of today’s technology in our personal lives – on the go access at the tips of our fingers, the latest gadgets, which connect our home and work devices. We simply want to extend these benefits into the professional realm and, in the current environment, expect employers to provide the capability."

Resources to gain a competitive edge

Agile Marketing Cheat Sheet

Learning and adopting the Agile Marketing methodology often requires a change in thinking, team structure, and even vocabulary. With so much new...
by Workfront Admin

What are you waiting for? Get Your free demo