Five Growth Agents for Better Marketing Performance and Productivity
It's no secret that the concept of traditional marketing is waning as new customer behaviors and new technologies drive more business alignment into what marketers are doing every day. The rise of Marketing Operations is directly connected to this growth in marketing technology, and is having a significant impact in redefining marketing's contribution to the business.
In this paper, Allocadia and Workfront identify five baseline responsibilities for the marketing operations group, and how to excel at them:
- Marketing planning and budgeting
- Work management
- Marketing Automation
- Measurement & Analytics