On-demand webinar

Marketing Project Management 101

Presenters:

Shay
Shay Meyers
Shay Meyers
Marketing Project Coordinator, Workfront
Masters
Cameron Masters
Cameron Masters
Marketing Strategic Program Manager, Workfront
Meeting

Most marketers didn’t learn the basics of project management in school, leaving us to learn on the job. Yet, in the fast-moving, deadline driven environment of a marketing team, planning and executing projects like a well-oiled machine is critical. 52% of marketers report working overtime in order to learn the basics of project management for marketing to get ahead of their work. There’s nothing more awkward than telling your boss that you’ve missed key deadlines or that a project has run sorely over budget because of a lack of project management expertise or collaboration.

The right work processes and digital tools can help to break down silos and enable true cross-functional work, while connecting teams across marketing. With the right project management skills, you will learn how to best handle project intake, which projects your team can support, clearly define scope and expectations, and determine whether you’ll need additional resources...and never have another uncomfortable conversation with your boss (at least not about projects).

In this webinar, you will learn how to:
● Manage work requests
● Plan projects, set timelines, and manage priorities
● Direct the review and approval process to cut back on rounds of mistakes and edits
● Collaborate skillfully with your team members and work requestors

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